One-day sales training course in Singapore Sales Training: Persuasion & Influence Mastery
People rarely say yes because you pushed harder. They say yes when they understand why your idea is right for them. This one-day sales training course in Singapore teaches you how to build that understanding.
S$0 assumes you are a Singapore Citizen aged 25 or above with at least S$395 of SkillsFuture Credit left. If you have less, you pay the difference. NTUC members can also claim UTAP on what they pay themselves.
- TrainerIwan Yang
- CertificateCertificate of completion
- Duration1 day
- Class Size6 to 18 participants
- LocationTanjong Pagar (in person)
- FundingSkillsFuture Credit, UTAP
Good ideas don't sell themselves
Does this sound like you?
You explain your product well, and the client still says they'll think about it.
You know your idea is right, but your manager doesn't see it yet.
An objection catches you off guard, so you offer a discount instead of an answer.
You put off asking for the decision because you don't want to sound pushy.
You talk more when you feel the conversation slipping away.
None of this means you're bad at selling.
Most of us were never taught how persuasion actually works.
This course teaches it as a skill. You learn to plan the conversation, structure your case so it's easy to say yes to, and deal with objections before they turn into a no.
Then you practise it in a live Persuasion Lab, with feedback from Iwan after each round.
The same skills work far beyond sales: the pitch to your manager, the negotiation, the moment you need someone to back your idea.
Skills you'll gain
By the end of the day, you'll have a repeatable way to prepare for any conversation where you need a yes.
- Structuring Persuasive Conversations
- Crafting Credible Messages
- Reading Your Listener
- Pre-empting Objections
- Asking for the Decision
- Influencing Without Pressure
- Adapting to Any Setting
Is this course right for you?
This course is for anyone whose work depends on other people saying yes: to a product, a proposal or an idea.
You don't need sales experience or any formal qualifications to join.
You sell for a living
Sales professionals and business owners who want more conversations to end in a decision.
You lead a team
Managers and leaders who need people to buy into a plan, not just follow it.
You pitch ideas
Marketers, consultants, trainers and coaches who need clients and colleagues to back their thinking.
Ready to turn more conversations into a yes? One day, in person. Singapore Citizens aged 25 and above can pay S$0 with SkillsFuture Credit.
View Dates & RegisterOne day, from planning the conversation to asking for the yes
This is a hands-on workshop. You learn through short explanations, role plays and practice with situations from your own work.
Every module ends with a practical task, and you get feedback after each round.
Plan the conversation
Work out what you want to move, what matters to your listener and where they might resist, before the conversation starts.
Shape the message
Build your case with the ANCHOR Framework, so it's clear, credible and relevant to what your listener cares about.
Handle the doubts
Spot the likely objections and answer them before they are raised.
Practise and refine
Put it all together in the ANCHOR Persuasion Simulation Lab. Iwan and the group give feedback, and you improve with each try.
What you will learn
Each part builds on the last. You start with the structure of a persuasive conversation and finish by practising it live.
Module 1Understand What Persuasion Really Is
Understand What Persuasion Really Is
Persuasion is about creating movement, not applying pressure.
Explore what persuasion is, how it differs from pressure or manipulation, and why giving information alone rarely moves people to act.
You'll work on
- seeing persuasion as moving someone from where they are to where you want them to be
- telling the difference between persuasion, pressure and manipulation
- focusing on what matters to your listener, not only your own agenda
- aiming for progress when an instant yes isn't realistic
Module 2Understand the Psychology Behind a Yes
Understand the Psychology Behind a Yes
People don't decide on logic alone.
Learn the three forces that shape how open someone is to your idea: connection, motivation and position.
You'll work on
- building connection so your listener feels comfortable with you
- understanding what your listener wants to gain or avoid
- reading how ready or resistant they are right now
Module 3Plan Before You Persuade
Plan Before You Persuade
Many persuasion attempts fail because the speaker starts talking too early.
Learn how to plan around your objective, your listener and their likely resistance, so your message has a clear target before you say a word.
You'll work on
- setting a clear objective for what you want to move
- thinking from the listener's side
- anticipating resistance such as doubt, risk, cost, timing and effort
- choosing a realistic next step when a full yes is too much to ask
- deciding what to explain, what to prove and what to leave out
Module 4Structure Your Case with the ANCHOR Framework
Structure Your Case with the ANCHOR Framework
A strong idea becomes more persuasive when it's built in the right order.
Learn a six-step structure that guides your listener from attention to action, so your message feels clear, complete and easy to say yes to.
You'll work on
- Attention and Authority: opening strongly and giving people a reason to trust you
- Now and Next: showing what works now and what's needed next
- Challenge and Consequences: naming the problem and the cost of doing nothing
- Help: presenting your solution through its proposal, parts, payoff and proof
- Objection: handling concerns by acknowledging, reframing and closing the gap
- Request: asking for the next step clearly and at the right moment
Module 5Use Language That Persuades
Use Language That Persuades
Two people can share the same idea, yet one sounds more convincing.
Learn how specific words, and language that links your reason to the result, make the value of your idea easier to see.
You'll work on
- replacing vague words with specific ones
- linking ideas with phrases such as because, so that and this means
- making the value of your idea clear to your listener
Module 6Deliver with Conviction
Deliver with Conviction
A strong message can lose its power if the delivery works against it.
Learn how tone, pace, eye contact and facial expression support what you say, so your message sounds as convincing as it is.
You'll work on
- matching your tone to each part of your message
- slowing down on key points and your final request
- using eye contact to connect with your listener
- letting your facial expression match what you're saying
Module 7ANCHOR Persuasion Simulation Lab
ANCHOR Persuasion Simulation Lab
Persuasion is learned by doing it.
Bring it all together in a live simulation. You'll plan and deliver a persuasive message on a real situation from your work, then get feedback from Iwan and your peers.
You'll work on
- planning your persuasion topic, listener and desired outcome
- building your message step by step with the ANCHOR Framework
- handling a likely objection in the moment
- refining your approach with feedback from Iwan and your peers
What to expect on the day
One full day, in person
At 250 Tanjong Pagar Road, St Andrew's Centre, a 6-minute walk from Tanjong Pagar MRT.
Who can join
Open to everyone. You don't need academic qualifications or sales experience.
Taught in English
At a comfortable working level. If English is not your first language, let us know when you register.
6 to 18 participants
Every class is taught by Iwan Yang himself.
Certificate of completion
Issued when you attend at least 75% of the course.
Materials and review classes included
Course materials and light refreshments are provided on the day. You can also come back for review classes at no extra cost.
See what a class looks like
Our classes are hands-on.
You learn through guided activities, group discussion and practice, in a supportive room where you can progress at your own pace.
Your price
Your SkillsFuture Credit covers the full fee. You pay nothing at registration.
You receive a certificate of completion when you attend at least 75% of the course.
SkillsFuture Credit eligible since 2021. Course ID TGS-2026061440.
View this course on MySkillsFuture*The opening SkillsFuture Credit is S$500, for Singapore Citizens aged 25 and above. It doesn't renew. SkillsFuture Mid-Career Credit can't be used for this course.
SkillsFuture Credit (SFC) For Singapore Citizens aged 25 and above. Use it to pay the course fee.
Find Out MoreUTAP for NTUC Members Claim back part of the fee you pay yourself, after you complete the course.
Find Out More
Course schedule
Pick the date that works for you and register below. Iwan Yang teaches every class himself, in person at our Tanjong Pagar centre, with 6 to 18 participants.
Learn directly from Iwan Yang
Iwan Yang is the founder and principal trainer of Speak Sell Succeed. Over more than ten years, he has personally trained more than 3,000 people, from students to senior management.
This course is the Sell in Speak Sell Succeed: selling your ideas, your products, or even yourself. Iwan teaches persuasion as a skill you can plan and practise, built on making your case clear rather than on pressure.
He teaches every class personally and gives each participant feedback on their own role plays, so you leave knowing exactly what to keep and what to change.
- ICF Certified Coach (International Coaching Federation)
- MOE-registered educator
- ACTA Certified Trainer
- NLP Licensed Practitioner
- Multiple Toastmasters Champion
What past participants say
Trainer shared valuable nuggets and good framework to guide us
Frequently asked questions
Answers to common questions about the course, the day and funding.
Still have a question?
Message us and we'll help you work out whether this course suits you.
Message us on WhatsAppAbout the course
No. Sales Training: Persuasion & Influence Mastery is a persuasion course. It teaches you to plan a conversation, handle objections and ask for a decision, whether you're talking to one person or a small group.
Presentation Skills & Public Speaking is our course for speaking in front of a group. It teaches you to structure your thoughts and use your voice, face and body in any speaking situation.
If your goal is to get more people to say yes to your product or idea, start here. You can take both courses, in either order.
Persuasion training teaches you to help other people understand your idea and see why it suits them. It covers how to structure a conversation, build a credible message, deal with objections and ask for a decision. This course teaches it in one practical day, with role plays and live feedback.
No. The course is open to everyone, with no academic qualifications or prior experience needed.
It suits people who sell every day, and people who never call themselves salespeople but still need others to say yes.
Yes. Practice is a big part of the day, and most of it happens in pairs or small groups. You use situations from your own work, so the practice is useful straight away.
Iwan gives feedback after each round, and the room stays supportive because everyone is there to learn the same thing.
No. The course is built around influencing people without pressure or manipulation. You learn to make your case clear and relevant, so asking for a decision feels like a natural next step.
Having a clear plan also lets you stay calm and listen, instead of talking more when you feel unsure.
You leave with a method you can use for any conversation where you need a yes: plan the conversation, shape the message, handle objections and make a clear ask.
You also leave with feedback on your own role plays, and a certificate of completion.
On the day
The course is held in person at Skills Training Hub, 250 Tanjong Pagar Road, #04-01, St Andrew's Centre, Singapore 088541. It is a short walk from Tanjong Pagar MRT.
There is no online version. Persuasion is learned by practising it with real people, with live feedback from Iwan.
Each class has 6 to 18 participants. Every class is taught by Iwan Yang himself.
Iwan Yang, founder and principal trainer of Speak Sell Succeed. He specialises in public speaking and presentation skills, and is an NLP Licensed Practitioner, ICF Certified Coach and ACTA Certified Trainer.
He has more than ten years of speaking and training experience and has personally trained more than 3,000 people.
Yes. You receive a certificate of completion when you attend at least 75% of the course.
That is fine. The course is taught in English at a comfortable working level. You do not need perfect English.
If English is not your first language, let us know when you register and we will support you.
Fees and funding
The course fee is S$395. There is no SkillsFuture Singapore course fee funding for this course, but Singapore Citizens aged 25 and above can use SkillsFuture Credit to pay it.
Use the fee calculator on this page to see your own price, step by step.
Yes. Singapore Citizens aged 25 and above can use SkillsFuture Credit for this course. If you have enough credit left, it covers the full fee. The opening SkillsFuture Credit is a one-time amount and does not renew.
SkillsFuture Mid-Career Credit cannot be used for this course.
Select the SkillsFuture option when you register, and we will guide you through the claim.
Yes. NTUC members can claim UTAP, the Union Training Assistance Programme, for this course. UTAP covers part of the fee you pay yourself, and you claim it after you complete the course. If SkillsFuture Credit covers the full fee, there is nothing left to claim.
NTUC has its own requirements for membership, attendance and annual claim limits. You can read how UTAP works on the NTUC website. To check your eligibility before you register, chat with NTUC's help centre.
Yes. Your company can sponsor you, and we invoice your company directly for the course fee. Select the company-sponsored option when you register.
Still deciding
Yes. We can run this course for your team as a private group session.
Message us with your team size and what you want them to get better at, and we will put together a proposal.
Message us and tell us what you want to get better at, whether that's closing sales, pitching ideas or handling objections.
We will help you decide whether this course or another Speak Sell Succeed course is the better fit for you.
Message us on WhatsAppStart practising before your first class
Short guides on getting your ideas across to the people you need to persuade.
The Power of Personalisation in Presentations
What the Share a Coke campaign teaches about making a presentation feel personal to your audience.
What Good Public Speakers Do Differently
The skills that help good speakers get their ideas across, and how you can learn them.
10 Ways to Engage Your Audience in a Presentation
Ten practical ways to get your audience's attention and keep it, from your opening line to your close.
Ready to turn your next conversation into a yes?
Your next important conversation is already coming up: a client, a proposal, a negotiation. Spend one day with Iwan and prepare for it properly.